Because you've got a never-ending listing of questions and no one to help you answer them.
🤔 What is a niche and how do I choose the right one?
🤔 I'm not a professional- how will anyone ever take me seriously?
🤔 What if I don't have money for start up costs?
🤔 How will I ever stand out in such a saturated market?
🤔 How will I have enough time to start an Etsy shop when I work a full-time job?
🤔 What if I do all the work and no one buys?
But the worst part- no amount of time spent scouring the internet for answers really helps. After countless hours of research, YouTube videos, and binging Dove chocolate, you still end up...
- confused about where to start
- stressed out by the tech
- overwhelmed by terms like SEO and mockups
- wondering if you'll ever be able to start an Etsy shop and see success like others you've heard about
I've heard this common doubt from SO many of my students when first starting out- wanting to take the leap but afraid their shop will get buried beneath all the other shops out there. I struggled with this too as a new seller.
But after 7 years of selling on Etsy, there is one thing I know to be true:
A great listing can break through the noise no matter how loud the noise is.
What constitutes a "great listing"? In brief, 4 key elements: a trending product, accurate SEO, clickworthy photos, and a unique selling point.
What if I also told you that competition is actually a GOOD thing?! (gasp!)
More listings in your category prove that there is demand on the platform. It validates your niche.
- AND ETSY IS ONLY GROWING -
The amount of shoppers on Etsy close to doubled from 2019 (46 million) to 2021 (89.6 million). More shoppers + more demand = more shops needed to serve them.
Ok friend, this one just isn't true. Period.
Sure, more time and money are nice and do help businesses grow faster, but are DEFINITELY not needed in huge quantities when you first start, especially when selling online.
That's what I love about Etsy- you can squeeze it into the few free minutes you have each week until you're at a place to pivot from your current job.
Take it from a girl who's been in the same shoes-
When I first started my shop, I had a toddler, a baby, and two jobs. Did I have hours upon hours to pour into my new business? HECK NO (that's almost laughable)! Did I have an hour or two every few days to grow my shop by an inch? Yep, sure did (usually when both kids were out for the night 😆).
My starting budget was $200. That was enough to buy the first few tools I needed along with a batch of materials.
There are plenty of products that cost $0 to start creating and selling... so let's just go ahead and flip that lie on its head!
I'm about to let you in on a little secret- I didn't either.
Designer? Nope. Sewing? Nope. Handicrafts? Not at all. Fancy machines? Nada. Vinyl cutting machine? Nope again. (The list goes on... 🙈)
I did have one thing though. Resourcefulness. Though I didn't have any one special skill, I knew how to learn. I knew how to find tutorials online. I knew how to experiment and try new things.
Over the years, I have offered various types of products- every single one which has been SELF-TAUGHT.
Experts aren't just the people with crazy natural skill or those who pay thousands of dollars to be professionally trained. They are those who are determined to learn a craft, never stop growing in it, and DOING the thing over and over until they've mastered it.
(hint hint- that's the path of MOST successful Etsy sellers. If they did it, you can TOO!)
- Earn $2K, $5K, or more without leaving the comfort of your home
- Create the rules for yourself instead of answering to someone else
- Have time freedom to start enjoying your kids and family again
- Make sales in your sleep or while on your beach vacay (yep, totally possible!)
- Live in peace and a deep sense of fulfillment doing what you love
But just in case we haven't met yet...
Mama to three free-spirited kiddos, lover of Jesus, creative entrepreneur and peppermint mocha fanatic.
And as an Etsy seller coach and product biz strategist who is passionate about financial freedom and genuinely cares for each and every entrepreneur as an ACTUAL PERSON, I'm here to simplify the process of creating and launching your Etsy shop.
Because on a real note, my Etsy business has been rocking multiple 6 figures for years now and after thousands of orders, I've perfected a proven framework for Etsy growth (that I'm PUMPED to share with you!)
But let's pause for a minute to get real about the fact that it wasn't always creative freedom and cha-ching bliss over here.
I remember the countless, late-night convos venting to my hubby about feeling completely stuck at my job. With this unquenchable entrepreneur bug inside, I hated having to clock in every day and grind for someone else while not having the opportunity to work towards my OWN dreams.
I also wanted, MORE THAN ANYTHING, the freedom to be able to stay home with my then toddler and baby- to be MOM and be present for every moment- every milestone.
I craved the kind of flexible lifestyle that I saw others with- the gift of being able to make real income from home while focusing on what was truly important to me.
So, one day I started. I just started- feeling totally unequipped, unskilled, and unprepared- I started my Etsy shop. Piece by piece, I built my business, learned and tweaked along the way, and grew to the top 1% of all shops on Etsy (mind blown!)
In November 2020- at the height of the pandemic- I made more in one month than I ever dreamed I could- 70K in 30 days.
I have been able to provide for my family, bring my husband home from his corporate job, hire a team, and give more than ever before-
👉 All because of that humble little Etsy shop that I took a chance on years ago.
Now, I don't say all this to give you the impression that it's an overnight pill or magic formula. It's definitely NOT. It takes hard work, resourcefulness, determination, and consistency. But guess what, friend? It is POSSIBLE- I'm living proof.
I also say this to share WHY, after 7 years in the product-based business world, I'm so.dang.determined to help YOU reach real success with your Etsy business. I know first-hand the way this kind of financial freedom can change a life and I won't stop until I help as many people as possible experience the same.
Enter: Etsy Income Academy built on the 5 P Framework
AKA the exact system + practical, easy to use tools + extra coaching (from yours truly) to take you from stressed out hustler to master of your Etsy shop!
No more wondering.
No more wishing your life was as flexible and fulfilling as others you've seen working from home.
No more Sunday night break-downs dreading another work week.
Just a step by step roadmap, plug & play tools, exclusive community, and all the crazy Etsy growth knowledge in my brain from years of my own testing/perfecting.
If you're tracking with me, go ahead and get excited because you're about to get it ALL!
- Identify and offer a profitable product that is in demand on Etsy
- Create and optimize listings so they are found in the search and fly off the (virtual) shelves
- Gain actionable marketing techniques to ensure your shop always has a steady flow of traffic
- Convert views into sales by leveling up the elements of your listings
- Grow your shop to make consistent sales throughout the year
Getting Started
This module is all about getting you familiar with navigating the course and laying the foundation for success on Etsy.
- Welcome, Course walk-through
- Foundations: Midsets, Values, Goals
- Etsy Basics (all about selling on Etsy)
- 5 P Framework (5 pillars to Etsy success)
Product + Branding
Learn how to do product and trend research to decide on an offer that will absolutely sell. Deep-dive into branding for your shop, identifying your target market, and establishing your business as well.
- Types of Products (What you CAN and CANNOT sell on Etsy)
- Product & Trend Research (How to identify a profitable product category and trending styles)
- Offering Variations/ Personalization
- Identifying Your Target Customer
- Your Shop Name + Branding
- Establishing your Business (Legal steps)
- Sourcing Wholesale Supplies
- Perfecting Your Price Point (Find the sweet spot for pricing your products)
Photography + SEO
Learn Etsy SEO tactics to get your listings found in the search results (DISCOVERABILITY) and product photography + editing techniques to level up your listing photos (CLICKABILITY).
- The 1-2 Punch (SEO + Photography- how they work together)
- Product Photography Basics
- Lighting + Equipment (even with little to no budget)
- Background + Props (how to stage your shots to make them appealing and pro-quality)
- Photo Editing Techniques (No experience required!)
- What is SEO? (Search Engine Optimization explained)
- Finding the Right Keywords
- SEO Tips (What has worked for me personally)
Setting up your Shop
Walk through your shop set up step by step and get familiar with all of the features and tools in your shop manager. Create a plan for launching your shop to the public (strategies you can still apply even if you've already opened up shop).
- How to Open Your Shop (step by step walk through)
- Navigating Your Shop Manager
- Finances + Payment Account
- Understanding Your Stats (how to use your Etsy analytics for growth)
- All About Shipping
- How to Create a Listing (step by step walk through)
- Shop Page Layout (editing from your shop page)
- Planning Your Shop Launch (specific launch strategies and timeline)
Marketing + Community
Walk through our signature blueprint for getting traffic to your shop, the 3-Step Marketing Roadmap. Deep-dive into our top 3 digital marketing strategies as well as additional tactics for scaling.
- Why You Need a Marketing Plan
- The 3-Step Marketing Roadmap (Our signature promotion system)
- Social Media Marketing (Choosing a platform and social promotion strategies)
- Email Marketing (Build and grow your email list from zero)
- Influencer Marketing (Collaborate with others and tap into an already-built audience)
- Additional Marketing Tactics
- Etsy Ads (Trying out paid advertising on Etsy)
Strategies for Success
Level up even further with these additional tactics for Etsy success.
- Upsells + Add-ons (Offering upsells to increase your average order value)
- Social Proof + Reviews (How to build your customer and market experience score with 5 star reviews)
- Customer Service Tips
- How to SCALE (growing and automating your business on a large scale)
GUEST EXPERT JAY BYRON, FIXED POINT MARKETING
Jay Byron is a passive income and digital entrepreneur coach who provides value-packed strategy for building digital product-based businesses online. In this 2-part Print on Demand series, Jay walks through:
- How to Create Print on Demand Designs
- How to Partner with a POD Provider
- How to Add Your Designs to Your POD Products
- How to Upload Your Products to Sell in Your Etsy Shop
$97 VALUE
GUEST EXPERT CORBIN WHITE, ZOCO MARKETING
Corbin White is a digital marketer that loves finding new ways to market products. On his YouTube channel, he teaches entrepreneurs how to grow their businesses through Google, Facebook, TikTok, Instagram, and Pinterest. In this 4-video Pinterest series, Corbin teaches through the following:
- Intro to Pinterest
- How to Set Up a Pinterest Account for Success
- Pinterest Keyword Research + SEO
- 4 Tips to Out Pin Your Competition
$197 VALUE
GUEST EXPERT ASHLYN CARTER, ASHLYN WRITES
As an entrepreneur, international speaker, mentor, and marketer, Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She's the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she's pinpointed what it is that helps lock in half-a-million dollar launches for digital marketing campaigns.
She’s worked with major brands’ marketing efforts, including Delta Air Lines, Synovus Banks, Ford Fry Restaurants, and supported entrepreneurs including Jenna Kutcher, Amy Porterfield, Julie Solomon, and more. She’s been honored as 30 Under 30 in the Alpha Delta Pi international organization as well. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and has been featured in Forbes, Southern Living, Style Me Pretty, and more. Ashlyn lives outside of Atlanta and convinces her husband, baby, and toddler to go with her to grab tacos weekly.
In this Q and A interview with Kate, Ashlyn explains:
- How to craft a top-notch email welcome sequence
- Expert copywriting tips to engage your subscribers
- The makings of an appealing subject line
- What content should be included in a product-based businesses' weekly newsletters
Ashlyn has also included an AMAZING free bundle of her email and copywriting resources:
- The Perfect Welcome Sequence Template (Valued at $197)
- The Perfect Email Newsletter Formula (Valued at $29)
- 2 Years of Email Newsletter Content Ideas (Valued at $39)
- 42 Plug & Play Email Subject Line Templates (Valued at $39)
$397 VALUE
GUEST EXPERT AMBER FIGLOW, A CREATIVE CO.
Amber Figlow is the owner of A Creative Co., and as a content strategist, coach, and speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a TikTok and Instagram expert. With over 10 years as a "side-hustler" turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful business of her own! In this 2-part Instagram training, Amber walks through:
- TikTok Foundations (basics of TikTok, features of the platform, and best practices for each)
- TikTok Strategy (specific tactics to use the platform for business purposes and drive traffic to your Etsy shop)
$297 VALUE
GUEST EXPERT AMBER FIGLOW, A CREATIVE CO.
Amber Figlow is the owner of A Creative Co., and as a content strategist, coach, and speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a TikTok and Instagram expert. With over 10 years as a "side-hustler" turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful business of her own! In this 2-part Instagram training, Amber walks through:
- Instagram Foundations (basics of Instagram, features of the platform, and best practices for each)
- Instagram Strategy (specific tactics to use the platform for business purposes and drive traffic to your Etsy shop)
$297 VALUE
GUEST EXPERT JAY BYRON, FIXED POINT MARKETING
Jay Byron is a passive income and digital entrepreneur coach who provides value-packed strategy for building digital product-based businesses online. In this mockups tutorial lesson, Jay walks through:
- Where to find mockups
- Different options for types of mockups
- How to create a mockup for your digital product
- Perfecting the sizing for the image in your mockup
$47 VALUE
GUEST EXPERT NEIL LASSEN, FOUNDER OF SALE SAMURAI
Neil Lassen, founder of Sale Samurai, is a serial entrepreneur with over 10-years experience in the e-commerce space. With an analytical approach, Neil has taken his experience in SEO and created a software to assist sellers in optimizing and ranking products to the first page of Etsy. With a growing community of over 50,000+ sellers, Neil’s goal is to open up the opportunity of e-commerce to artists, craftsmen, and women all over the world. In this complete 5-video deep dive into Sale Samurai, Neil walks through how to use the various features of the web tool and chrome extension to optimize Etsy listings and take your shop to the next level.
$197 VALUE
GUEST EXPERT CODY MCGUFFIE, FOUNDER OF EVERBEE
Cody McGuffie, founder of EverBee.io, has done well over a million dollars worth of sales through various platforms such as Etsy, Amazon, Walmart, and Shopify. He has designed a life of financial and time freedom using e-commerce and he's on a mission to help others do the same. Cody is a proud husband and father to 2 little ones. In this 4-part deep dive into EverBee, Cody highlights each of the features of the EverBee chrome extension tool and how Etsy sellers can use it to gather data and inform product decisions for greater Etsy success.
$197 VALUE
GUEST EXPERT JANET LEBLANC, PAPER + SPARK
Janet LeBlanc is a Certified Public Accountant, serial-entrepreneur, maker and mama located in Greenville, South Carolina. She started selling handmade jewelry in 2011 as a creative outlet from a corporate accounting job. Through her time as a maker, she noticed lots of other handmade sellers had questions about the financial side of running their businesses. So in 2014, she founded Paper + Spark, where she offers educational content, tools, and spreadsheet templates for makers. Her goal is to help creative entrepreneurs become more confident and less confused about the financial side of running their business. Janet is passionate about empowering makers and helping creatives bring their entrepreneurial dreams to life with clarity. In this workshop, Janet covers what you need to know when it comes to finances and bookkeeping for your business.
$197 VALUE
- All 7 modules of Etsy Income Academy (Valued at $897)
- Bonus Series: Print on Demand with Jay Byron ($97 Value)
- Bonus Training Series: Instagram for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Training Series: TikTok for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Pro Q & A Interview: Email Marketing with Ashlyn Carter ($67 Value)
- Bonus Email Copy Resource Bundle from Ashlyn Writes including: The Perfect Welcome Sequence Template, 2 Years of Email Newsletter Content Ideas, 42 Plug & Play Subject Line Templates, and The Perfect Newsletter Formula ($304 Value)
- Bonus Tutorial: Digital Mockups with Jay Byron ($47 Value)
- Bonus Mini-Course: Pinterest with Corbin White ($197 Value)
- Bonus Deep Dive Series: Sale Samurai with Neil Lassen ($147 Value)
- Bonus Deep Dive Series: EverBee with Cody McGuffie ($147 Value)
- Bookkeeping for Makers with Janet LeBlanc ($197 Value)
- Etsy Income Academy Support Documents and Resource Downloads ($147 Value)
- Stephanie Kase 50% off IG Reels Mini Course ($150 Value)
- Optional Add On VIP Support Group (Student-Only Community Forum) ($397 value)
When you enroll in Etsy Income Academy, you are joining a program and community that literally gives you everything you need to start, grow, and scale a wildly successful Etsy shop. The Etsy Income Academy system is proven and has worked for many, many entrepreneurs to bring consistent sales and revenue to their businesses.
But, even though I know this course is so valuable, you deserve the chance to join risk-free to see if it's for you.
If you get inside and don't think it's as amazing as I've promised, you can request a refund within 7 days of purchase, and you'll receive a full refund.
There are no questions asked, no strings attached, no forms to fill out, simple as that.
*Don't be that person that joins, looks through every lesson, downloads all the of the material, and asks for their money back. We can see that on our platform and that just never serves anyone well, friend.
"With such a saturated online marketplace, it can be so daunting to even consider selling online. This course dives deep into all the necessary steps needed when brainstorming, planning, prepping and launching an online store on Etsy.
Each module delves into all the necessary steps towards making an online shop successful. She even includes step by step instructions, demonstrations, walk-throughs, and PDF downloads to guide you through each process.
All of the information is backed by strong statistical data and Kate even shows you how she reached each statistic. From learning about how to set up your shop, to understanding SEO research, marketing and so much more, Kate does an exemplary job providing the must-have guided course to be successful on Etsy.
I highly recommend this course to anyone and everyone thinking about starting up an online shop because it has absolutely EVERYTHING you need to know. Plus, Kate is so encouraging and helps you every step of the way."
Amber Denike, Etsy Seller
My store was created 8 months ago where I usually make 2 or 3 sales per month. Since I discovered Kate in the first days of May 2022, I've put her strategies into practice and I've seen a positive change in my Etsy shop.
Thanks to all your teachings, this month I’ve gone 9 days and I have already doubled my sales (More than $2000 revenue) compared to the month of May!
The course is very detailed and if you are just entering the world of Etsy you should take the class 100%! If you put these strategies into practice you will notice the difference.
Elisa R, Etsy Seller
This course was amazing! I have learned so much and will definitely be going back to re-watch many of the videos as my business grows!
The course is so well laid out and easy to understand. There are even worksheets that allow you to write down your thoughts and implement the strategies into your own shop right away! It has everything from opening a new shop, to creating amazing listings, to marketing and creating a promotion.
This course seriously has everything you will need to get inspiration, create a listing and open your shop. I can't thank Kate enough for this amazing resource!
Laura Peace, Etsy Seller
This is not the first coaching course I have taken but this is the first coaching course that made total sense. Kate makes the course very easy to follow. It is not a brief overview. This is a step by step detailed explanation of what to do and how to do it.
I loved the photography module and marketing module- these are areas I really struggle with but now I’ve got so many ideas to start on. I’m actually excited and not scared to start now. Thank you Kate!
Gisele Dodson, Etsy Seller
- All 7 modules of Etsy Income Academy (Valued at $897)
- Bonus Series: Print on Demand with Jay Byron ($97 Value)
- Bonus Training Series: Instagram for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Training Series: TikTok for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Pro Q & A Interview: Email Marketing with Ashlyn Carter ($67 Value)
- Bonus Email Copy Resource Bundle from Ashlyn Writes including: The Perfect Welcome Sequence Template, 2 Years of Email Newsletter Content Ideas, 42 Plug & Play Subject Line Templates, and The Perfect Newsletter Formula ($304 Value)
- Bonus Tutorial: Digital Mockups with Jay Byron ($47 Value)
- Bonus Mini-Course: Pinterest with Corbin White ($197 Value)
- Bonus Deep Dive Series: Sale Samurai with Neil Lassen ($147 Value)
- Bonus Deep Dive Series: EverBee with Cody McGuffie ($147 Value)
- Bookkeeping for Makers with Janet LeBlanc ($197 Value)
- Etsy Income Academy Support Documents and Resource Downloads ($147 Value)
- Stephanie Kase 50% off IG Reels Mini Course ($150 Value)
- Optional Add On VIP Support Group (Student-Only Community Forum) ($397 value)
If any of these apply, EIA is a perfect fit for you:
- You're a creative who wants to earn true, consistent income doing what you love
- You're looking for a proven method to take the guesswork out of launching and growing a successful Etsy shop
- You want a business that will bring financial freedom and flexibility to your life
- You dream of being able to work where you want, when you want, on what you want
- You're willing to show up and put in the effort it takes to implement the strategies you learn
I know taking that leap can be scary. I've been right there in your shoes, friend.
But if you never try, you will never know what might have been possible.
As a wise author once wrote:
"You ask, 'What if I fall?' Oh, but my darling, What if you fly?"
I'M READY FOR THIS!
"After finishing Etsy Income Academy, I am far better equipped to succeed on Etsy. Kate shares her vast knowledge in a friendly, easy to listen to manner.
I have run an Etsy shop for a few years, but I have learned tons of things I never knew. Perhaps even more importantly, I have gained confidence and motivation. Confidence that I can succeed through doing the work, it isn't luck or happenstance. Motivation to dig in and do the work it takes to make my Etsy shop a successful one."
Jeff Rathjen, Etsy Seller
"I highly recommend this course if you are new to Etsy and haven't opened your shop or even if you already have!
Kate walks through every single aspect of your business that is imperative for success. She does so in such a clear and concise way, I am so confident that I now possess the tools to take my shop to the next level!"
Natalie Shank, Etsy Seller
I don't know what I want to sell yet. Should I still join?
I'm not a business professional- can I really see results?
Is this a live or pre-recorded course?
Is there a refund policy?
What happens after I sign up?
- All 7 modules of Etsy Income Academy (Valued at $897)
- Bonus Series: Print on Demand with Jay Byron ($97 Value)
- Bonus Training Series: Instagram for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Training Series: TikTok for Etsy Sellers with Amber Figlow ($297 Value)
- Bonus Pro Q & A Interview: Email Marketing with Ashlyn Carter ($67 Value)
- Bonus Email Copy Resource Bundle from Ashlyn Writes including: The Perfect Welcome Sequence Template, 2 Years of Email Newsletter Content Ideas, 42 Plug & Play Subject Line Templates, and The Perfect Newsletter Formula ($304 Value)
- Bonus Tutorial: Digital Mockups with Jay Byron ($47 Value)
- Bonus Mini-Course: Pinterest with Corbin White ($197 Value)
- Bonus Deep Dive Series: Sale Samurai with Neil Lassen ($147 Value)
- Bonus Deep Dive Series: EverBee with Cody McGuffie ($147 Value)
- Bookkeeping for Makers with Janet LeBlanc ($197 Value)
- Etsy Income Academy Support Documents and Resource Downloads ($147 Value)
- Stephanie Kase 50% off IG Reels Mini Course ($150 Value)
- Optional Add On VIP Support Group (Student-Only Community Forum) ($397 value)
